Types of Corporate Events – Find Your Venue in Sydney

Types of Corporate Events – Find Your Venue in Sydney

11 July 2024

Corporate events aren’t only about sitting around a large table to hear someone talk; sometimes they can be about team building or sharing ideas freely. 

If your company is trying to find the right type of corporate event for them, it’s a good idea to first understand the different formats. This way, you will be able to identify the right fit for your needs.

After all, corporate events are key for fostering team spirit, networking, and achieving business goals. 

Let’s explore the most common types of corporate events, and how to plan and execute them effectively.


Conferences are large-scale events that bring together professionals from a particular industry or field. These events typically span several days and include keynote speeches, panel discussions, and workshops.

They aim to educate, inform, and network and often serve as a platform for launching new products or services and for sharing industry trends and innovations.

Normally they are attended by professionals, industry experts, and thought leaders.

Planning Tips: If you are thinking about organising a conference, you will need to secure influential speakers, offer a variety of sessions to appeal to different interests, and ensure networking opportunities.

  1. Start by determining the conference theme and goals, then secure a venue that can accommodate the expected number of attendees. Our Harbourview Room is ideal for conferences, as it offers panoramic views, high ceilings, and professional audio-visual capabilities.
  2. Create a detailed schedule, including keynote sessions, breakout sessions, and networking breaks. You can use technology to improve the attendees’ experience, such as event apps for scheduling and real-time updates. 
  3. Finally, provide materials in advance and ensure logistics like accommodation, transportation, and catering are well-organised.

Seminars and Workshops

Seminars and workshops are educational events that focus on specific topics. They are usually shorter than conferences and more interactive.

These events aim to provide in-depth knowledge and hands-on experience. They are ideal for training employees or educating clients about new products or techniques. That’s why they are mostly attended by employees, clients, or professionals seeking specialised knowledge.

Planning Tips: Choose knowledgeable instructors, keep the group size manageable for interaction, and provide materials or tools for practical application.

  1. Identify the key learning objectives and structure the content accordingly. 
  2. Select a venue that facilitates interaction, such as a classroom or a workshop space. Our Heritage Boardroom and the Dockside Room are great venues for workshops, as they are equipped with modern office amenities and high-speed internet.
  3. Encourage active participation through group activities, Q&A sessions, and practical exercises. 
  4. Follow up with attendees after the event with additional resources or feedback surveys to reinforce learning.


Trade Shows and Expositions

Trade shows and expositions are large events where companies in a specific industry showcase their products and services. They are generally organised to promote products, generate leads, and network with industry peers, and are attended by business representatives, potential clients, and industry professionals.

Planning Tips: Design an attractive booth, offer demonstrations or samples, and prepare marketing materials to distribute.

  1. Book a prominent booth space.
  2. Design the booth to be visually appealing and inviting, incorporating branding elements and interactive displays.
  3. Train staff to engage with visitors effectively, providing clear information and answering questions.
  4. Offer promotional materials, samples, or demonstrations to attract attention.
  5. Use digital tools like lead capture apps to collect contact information and follow up with prospects after the event.

Product Launches

Product launches are events specifically designed to introduce a new product or service to the market. They generate buzz, attract media attention, and drive initial sales. You will want to invite media representatives, potential clients, and industry influencers.

Planning Tips: Create a compelling presentation, use multimedia elements to showcase the product, and provide opportunities for attendees to experience the product firsthand.

  1. Develop a comprehensive launch plan, including marketing, PR, and logistics.
  2. Select a venue that reflects the product’s brand and image.
  3. Craft a compelling narrative around the product, highlighting its unique features and benefits.
  4. Use videos, live demonstrations, and interactive displays to engage the audience.
  5. Invite key media representatives and influencers. 
  6. Provide samples or trial opportunities to allow attendees to experience the product firsthand.

Corporate Retreats

Corporate retreats are off-site events that focus on team building and strategic planning. Companies plan them to improve team cohesion, brainstorm ideas, and develop strategies in a more relaxed setting.

Planning Tips: Choose a comfortable and inspiring location, plan a mix of work and leisure activities, and facilitate open communication and collaboration.

  1. Identify the retreat’s objectives and desired outcomes.
  2. Choose a location that provides a balance of relaxation and productivity. The waterfront location of Deckhouse makes it an excellent choice for corporate retreats, offering spaces like the Side Deck and Upper Deck for both work and leisure activities.
  3. Plan a mix of structured activities, such as team-building exercises and strategic planning sessions, along with leisure activities like outdoor adventures or wellness programs.
  4. Encourage open communication and collaboration through facilitated discussions and group activities.
  5. Provide opportunities for relaxation and informal interactions to build stronger relationships.

Executive Meetings

Executive meetings are high-level gatherings of senior management to discuss strategic issues and make important decisions. They are key to reviewing company performance, setting strategic goals, and making critical business decisions.

Planning Tips: Ensure a clear agenda, provide relevant data and reports, and create a conducive environment for focused discussion.

  1. Set a clear agenda with specific topics and goals.
  2. Distribute pre-meeting materials, such as reports and data, to ensure attendees are well-prepared.
  3. Choose a venue that minimises distractions and provides privacy, such as a dedicated conference room.
  4. Facilitate the meeting to keep discussions on track and ensure all voices are heard.
  5. Use technology like video conferencing and collaborative tools to enhance productivity.
  6. Follow up with detailed minutes and action items to ensure decisions are implemented.

Team-Building Events

Team-building events are designed to strengthen team dynamics, improve communication, and boost employee morale.

Planning Tips: Plan activities that encourage collaboration and fun, and choose a setting that allows for relaxation.

  1. Identify the specific team-building objectives, such as problem-solving skills.
  2. Choose activities that align with these objectives, such as outdoor adventures, or creative workshops.
  3. Select a venue that provides a relaxed and enjoyable environment, such as a park or recreational facility.
  4. Facilitate activities to ensure participation and engagement.
  5. Conclude with a moment of reflection on the experiences and lessons learned, reinforcing how they can be applied in the workplace.

Networking Events

Networking events are social gatherings aimed at building professional relationships. These are some of the most important corporate events if you are seeking to grow your business. 

Planning Tips: Create a welcoming atmosphere, facilitate introductions, and provide name tags and business card exchanges.

  1. Choose a venue that encourages conversation, such as a hotel lounge or event space. With areas like the alfresco Side Deck and the large Deckhouse Ground Floor, Deckhouse can be a great fit for your networking event.
  2. Plan a format that includes structured networking opportunities, such as speed networking sessions or discussion groups.
  3. Provide name tags and business cards to facilitate introductions.
  4. Use icebreakers or interactive activities to encourage interaction.
  5. Offer refreshments and a relaxed atmosphere to make attendees feel comfortable.
  6. Follow up with attendees after the event to maintain and build on the connections made.

(Photo by MD Duran on Unsplash)

Charity Events

Charity events combine corporate goals with social responsibility, often raising funds or awareness for a cause. They can help you build strong relationships with your community.

Planning Tips: Partner with reputable charities, plan engaging activities and promote the event to maximize participation and impact.

  1. Choose a cause that aligns with the company’s values and resonates with employees and clients.
  2. Partner with a reputable charity to ensure credibility and impact.
  3. Plan activities that engage attendees and encourage participation, such as charity runs, auctions, or fundraising dinners.
  4. Promote the event through various channels, such as social media, email campaigns, and press releases.
  5. Encourage employee involvement through volunteer opportunities and team activities.
  6. Measure the event’s success by the funds raised and the awareness generated, and share the impact with participants.

Ready to Plan Your Corporate Event? Deckhouse is the Place for You

Uninterrupted Water Views: Enjoy stunning views of Sydney Harbour and the Harbour Bridge.

Variety of Spaces: Choose from multiple rooms of differing sizes, including the Harbourview Room, Dockside Room, and Upper Deck, each equipped with professional audio-visual capabilities.

Outdoor Areas: Use outdoor decking and courtyard spaces for alfresco gatherings and relaxed events.

Flexible Packages: Tailor your event with our customizable packages, designed to meet your specific needs and preferences.

Professional Service: Our experienced event coordination team will work closely with you to plan and execute your event with precision and attention to detail.

Gourmet Catering: Delight your guests with our catering options; we offer everything from bite-sized canapés to individual dishes and cocktails.


If you’re looking for a venue that excels in hosting various corporate events, consider Deckhouse. With over 35 years of experience, Dedes Waterfront Group has established Deckhouse as one of Sydney’s best waterfront venues. 

Whether you’re planning a conference, product launch, or team-building retreat, Deckhouse offers stunning views, excellent service, and a versatile space to accommodate your needs.


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