What is the best day of the week to host a fundraiser?

fundraisers & charity events

Charity events or fundraisers are the most amazing way to give back to those who need it most. Of course, your aim as the host of the event is to make as much money as possible or to gain as much awareness for the charity you are working on.

So you want to ensure you get the most people in attendance to get maximum benefits from your event. To host a fundraiser, there are a lot of elements to be considered to make sure it is a success, and one of them includes choosing the right day to host.

Choosing the right day can influence whether you have a hand full of people attend or hundreds of people show up to support!

At Deckhouse, we are here to provide you as much guidance as you need, so we have created, some helpful tips to assist you along the journey to a truly successful event.

How do you start a fundraising event plan?

If you have never done this before, you may be thinking, well how do I actually start the plans for a fundraising event?

Well, of course, you need to decide what the desired outcome for the event is. How much money do you hope to raise, how many people do you want to attend, and what type of awareness are you hoping to create?

When it comes to fundraisers, it is always important to have objectives and goals to measure against, so you are aware of what you are trying to achieve.

Once you have your goals, you need to take action and list down everything you need to organise and consider to ensure you hold an appealing event to attract the people you need!

What do you need to consider with a fundraiser?

So hosting a fundraiser is very similar to a normal event when it comes to the venue hire etc. but you also need to decide what your event will look like on the day.

Will you have raffles, guest speakers or activities? You need to plan out what the event will involve from start to finish. Every fundraiser is different, so it is always good to think outside the square.

Once you have that scoped out, there are a lot of other elements you need to consider including:

  • When will you host the event? Of course, very important. What month? Does it clash with other big charity events that people may invest money into?
  • Where should your event be? One of the very important factors. You want a venue that is comfortable, inviting and has great service. It needs a few wow-factor elements, good food and drinks and the technical facilities you require.
  • Who are you hosting for? Who is your audience? Who will attend? That will help you get some clarity around who you need to market the event too.
  • How will you make the event to get people to come? Will you use social media? Email marketing? Have a plan around how you will invite people to promote and encourage them to come

All the above factors make it easier for you to plan and allow you to decide on the right venue for your next event. Plus it makes site tours easy when you know what and who you are catering for.

Design a checklist so you know what the venue needs to have and what you are looking for. This will make the process smooth and easy to manage.

Best day of the week to host a fundraiser

To get the most out of your fundraising event, of course, you have to host it on a day that will attract people to attend! These are the type of events you want to fill your venue space up with people!

So that means, hosting it on a day that will generate the crowd! For most fundraising events, Thursday is the best day to host, closely followed by Tuesday and Wednesday. Mid week seems to be the best day to host as the attendance rate is 30% higher than the Friday to Monday time slots.

These reasons could be due to availability, and most people will use their least busy time of the week to attend occasions like these charity or fundraiser events, plus some workplaces allow people to attend when they know it is for a good cause.

Of course, it is important to so the research and know the people you are trying to target!

Final thoughts

When it comes to hosting a fundraising event, your objective will always have a goal around awareness or attendance. That is why you need to choose not only the best day to host but the perfect venue.

You want a space that will allow a warm and inviting environment as well as the service and features you will need to host your next fundraising event. It needs to work to the activities you will provide as part of the event and it needs to align with the message of the fundraiser.

For example, if you were doing a fundraiser for an animal shelter, you might not have it at the zoo.

No matter how big or small your event, it is important to host at a venue that will suit your needs and on the day that will suit everyone you wish to invite or attend. Plus if you have a nice appealing venue in a good location, it will attract more people to come!

It is all about the planning and promoting of the event, but of course the execution, you need them to all complements each other so you can host the biggest event! At the end of the day, it is about the fundraiser or charity you are supporting!

At Deckhouse, we have hosted many fundraisers before and know what it takes to host the perfect event!

Please contact us today for more advice on your next event!

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